The landscape of business is changing every time we turn around. Since the introduction of e-commerce sites on the internet, the way people do business has changed dramatically. No longer is it feasible to own a business without having a competent website. Regardless of whether you are selling things on the internet, having a definitely presence will boost your chances of success. That is where SEO companies come in. Plenty of companies are sprouting up out of nowhere to take advantage of the growing need for search engine optimization services. While the range of experience for these SEO companies varies, the one thing that they all rely on is research.
The research revolves around a few specific areas – customer research, keyword research and competitor research. Let’s talk about each of them briefly. Firstly, customer research should be done first. This is typically done by the business before SEO companies are even involved, but should be done by these companies as well. You will need to research what kind of customers you are looking to sell to. What do they like, what do they dislike, and what are their shopping tendencies? If you are unable to understand your customers, you likely will not be successful with your business and your website.
Once you feel like you understand your customers, it is time for you to work with your company to do some keyword research. To successfully research which keywords your business should use, you should put yourself in the shoes of the customers you just researched. Since you know how they think, you should be able to determine how they will search for your business. Which keywords and phrases will they use? Will they be looking for a local company and will they include that in their search? All of these things should be thought of. On the more technical side, SEO companies often look up search engine statistics on which keywords are more popular and should be able to give you a better idea on which ones you would be successful at.
Once the keyword research is in progress, you should begin the competitor research. SEO companies often help you with this as well. You need to be able to identify your main competitors both offline and online. You need to familiarize yourself with what it is that these companies are doing well, and not so well. You can learn from their mistakes, and you can also build upon their successes. If you are a newer company in the industry, learning what older companies do can be a huge stride in the right direction.
You can see now why research is the most important step for SEO companies in building a sustainable and comprehensive SEO strategy. If you don’t have the proper information to make these decisions, you will just be wasting time and money guessing!