FOR IMMEDIATE RELEASE

SmashMyViper.com Destroying Mint-Condition Dodge Viper to Finance Business

Young Entrepreneurs Sacrifice Prized Car to Launch New Concept in Online Advertising

CENTREVILLE, Va., Jan. 9, 2006 -- Beautiful models, two guys with a dream, a bunch of cameras and one smokin' car: No, it's not that kind of video. It's SmashMyViper.com (http://www.smashmyviper.com), the brainchild of tech geeks David Pitlyuk and Jason Gunther--and although it seems crazy, they're serious about letting advertisers destroy Gunther's prized Viper in all sorts of creative ways.

But they're not just drilling holes in the car for grins, although SmashMyViper.com viewers and real-life passers-by find it plenty entertaining. Gunther and Pitlyuk hope to start a business--but they estimate they'll need at least half a million dollars. As recent college grads with bills to pay, neither figured on seeing that much cash anytime soon.

Gunther did have one thing he could use to raise money: His prized Dodge Viper. He took pride in working hard and saving up to buy it himself. But selling it wouldn't raise the kind of money needed to finance a business.

So Gunther and Pitlyuk got creative. SmashMyViper.com features a million-pixel grid on the home page and on all photo and video pages. For $1 per pixel, advertisers can purchase 10x10-pixel squares in any quantity. Attached to each advertiser’s pixels is a 100x100-pixel hover ad that displays when a site visitor mouses over the grid.

That's standard pixel advertising fare. But SmashMyViper.com is anything but standard. For a 10x10-pixel ad, which runs $100, an advertiser can key the Viper. Four 10x10-pixel squares will buy a drill hole. Ten squares lets the advertiser throw any item under 10 pounds at the Viper. Want to take a Louisville Slugger to it? That's 25 squares. And for 50 squares, the sky's the limit--short of pulling the engine or otherwise rendering the Viper immobile. For more impact and an extra $100, advertisers can have a SmashMyViper.com girl do their damage.

Since SmashMyViper.com's launch in mid-December, advertisers have snapped up 4,300 pixels. There's still plenty of damage to be done, though: The first hole was just drilled--everything up until then had been key scratches--and 995,700 pixels are still up for grabs.

What's the payoff for advertisers? Instead of waiting until they've raised $1,000,000, Gunther, Pitlyuk and the SmashMyViper.com girls damage the Viper as the pixels are purchased. They post damage videos and photos to the site, all free to viewers, keeping people coming back to see the latest action. Advertisers are seeing hundreds of click-throughs daily, lowering their cost per click with every visit.

"We are challenging people to be creative and come up with other ideas for smashing the Viper," said Pitlyuk. "Advertisers have a unique opportunity to get a lot of exposure for their products, and we will consider any proposal."

For anyone who's ever been tailgated by some guy in a Viper, SmashMyViper.com is a golden opportunity for a little payback. To learn more about SmashMyViper.com and its founders, visit http://www.smashmyviper.com.

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